Dec 18, 2023
In this episode, I discuss the challenges hairstylists face in adapting their marketing strategies to the ever-changing landscape of social media. I explore how the needs and preferences of clients have evolved over time, and how stylists can effectively use social media to connect with their clients and grow their business. I also share personal frustrations and insights, emphasizing the importance of showcasing skills and providing valuable content to attract and retain clients.
00:00Introduction
01:21Adapting Marketing Strategies
02:25Changing Consumer Behavior
05:22The Business of Social Media
08:04The End Goal of Social Media
09:08Prioritizing Business Growth
10:13Personal Frustrations
11:01Getting Eyes on Your Page
13:11Showing Up Every Day
13:43The Power of Before and After
15:20The Importance of Evidence
17:29Educating Clients
22:51Utilizing Social Media for Education
24:28Creating an Experience
Instagram Example of Engaging Content: Showcasing work, educating consumer and establishing expertise: Insta @tampa_aesthetic_injector